Billboards

Once a mainstay of American advertising strategy, billboards remain popular due to their ubiquitousness, their outward simplicity, and their ability to reinforce broadcast advertising messages.

The challenge of using billboards properly lies in that outward simplicity.  Crafting a message in the seven words or less that ideal billboard design requires can challenge any creative team. At Don Cooper and Associates, we understand the medium and its uses and can help our clients take maximum advantage of the possibilities effective billboard design creates.